Using Reels & TikTok to Grow Your Photography Brand in 2025

Photography MarketingMarketing Strategy for PhotographersKeel Photography | Services
Written By Autumn Keel

Social media has shifted—Reels and TikTok now dominate online visibility. As photographers, we’re uniquely equipped to thrive on video platforms because we already understand storytelling, emotion, and beautiful visuals.

Here’s how I use Reels & TikTok to grow my brand:

  • Behind-the-Scenes Clips – Clients love seeing the process.

  • Before/After Transformations – Editing videos perform extremely well.

  • Mini Tutorials – Quick tips attract photographers and clients alike.

  • Personality-Driven Content – Show your face! It builds trust.

You don’t need trending dances or complicated transitions. Simple, authentic videos outperform polished ones. Experiment, stay consistent, and share the story behind your work—and you’ll see real growth.

Autumn Keel
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