Top 3 Mistakes Photographers Make on Instagram (and How to Fix Them)

Instagram is still one of the most powerful tools for photographers — but only if you use it strategically. After mentoring countless creatives, I’ve noticed three common mistakes:

1. Only Posting Finished Photos

Your audience wants YOU, not just your work. Show your face, your process, and your personality.

2. Ignoring Reels

Static photos don’t reach like they used to. Reels boost visibility, even for small accounts.

3. No Clear Call to Action

“DM me to book,” “Link in bio,” and “Comment for more info” are simple but necessary.

Instagram rewards consistency, creativity, and connection — not perfection. Share your story and your audience will grow.