Brand Photography vs. Headshots — What’s the Difference?

When it comes to showing up online, most professionals know they need a great headshot. But what many business owners don’t realize is that a headshot is only one piece of the puzzle. To truly build trust and tell your brand story, you need brand photography.

So, what’s the difference?

A headshot is typically a single, polished image that focuses on your face — perfect for LinkedIn, your website bio, or speaking engagements. It communicates professionalism and approachability.

Brand photography, on the other hand, goes deeper. It tells the story of your business through a cohesive collection of images — you at work, your products or tools, behind-the-scenes moments, your space, and lifestyle details that make your brand feel personal and relatable.

For example, a realtor might combine a few professional headshots with images of them welcoming clients, touring homes, or reviewing contracts. A boutique owner might showcase flat lays of their products, styling setups, and candid moments with customers.

At Keel Photography, I help entrepreneurs and small business owners create intentional image collections that align with their message and visual identity. Every brand session begins with a planning consult to discuss your goals, target audience, and color palette — ensuring your final gallery looks consistent and on-brand across your website and social media.

In short:
✨ Headshots introduce you.
📸 Brand photography tells your story.

If you’re ready to elevate your online presence, a custom brand photography session can help your business stand out with authenticity and style.